Step 4: Marketing Your Home for a Great Sale
Your Home Has to Be Seen to Be Sold
If you’re like most people, the sooner you can sell your home, the better. Who wouldn’t want to spend less time having to keep their home pristine and less time having their routine disrupted by showings? That’s why we have a tested and effective system for getting your home SEEN and SOLD quickly.
Making Sure Your Home is Found Online and Anywhere Else Buyers Are
The internet has changed how people do almost everything…especially how they search for a new home. Almost 90% of buyers start their search online, but that’s not the only way they search. A solid marketing strategy must address ALL of the places buyers are likely to look. That’s why I:
- List your home in the MLS (Multiple Listing Service) within 24 hours of having a signed Listing Agreement; plus
- Prepare a Virtual Tour of your home for use on our website and other national websites; plus
- Feature your home on the JM Denver Homes website, where buyers are searching every month; plus
- Highlight your home on the JM Denver Homes Facebook page, where we take advantage of organic reach and paid traffic; plus
- Feature your home on the JM Denver Homes page on LinkedIn, where it can be seen by people who work for companies that are here in the Denver metro area or opening here soon; plus
- Notify national referral companies serving buyers looking for homes in Colorado; plus
- Hold Open Houses as appropriate
Not only that, but buyers who have registered on the JM Denver Homes website looking for homes with criteria that match yours get automatic Search Alert notifications. This puts your home front and center with people who want exactly what your homes offers.
Of course, your house will also be featured on Realtor.com, Zillow, and Trulia, as well as Craigslist, Twitter, and any other websites you would like. The goal is to ensure your home gets in front of as many eyeballs as possible.
Making Sure Your Home Looks Great
Your home not only needs to be findable, it needs to look its absolute best. Visual appeal is the key to that critical first impression (whether online or in person) and is a huge factor in a buyer’s decision to ask for a showing or attend an Open House. So at JM Denver Home team, your home gets star treatment from a talented home stager, and a skilled photographer. (If needed, we will also bring in a professional cleaner.)
The professional stager will help you reduce clutter. No matter how many square feet you have, if it’s cluttered a buyer will always feel it’s “too small.” They also work with you on strategically placing furniture to help buyers envision themselves living in the home (for an additional fee they can also bring furniture in if needed). This creates an emotional appeal that makes the buyer a little more eager and committed. Once everything is ready, every listing gets photographed with expert lighting and angles to show it off.
We also use the photographs to create a custom “Virtual Tour” of your home. This technology uses motion effects to give buyers the feeling of moving through each room of your home. In addition, we create a custom flyer for your home. The flyer presents the key information from the listing on a single page. We distribute flyers in your neighborhood to let them know your home is available, because it may appeal to their family and friends who’ve been looking to move nearby. Flyers also play an important role in encouraging interest and phone calls from potential buyers who drive by the home.
Finally, depending on the market conditions and your needs, we may also create a custom postcard for your home. We then send this directly to potential buyers in our database who have indicated they are looking for a home like yours. We may also broaden the distribution by mailing them to targeted rental communities near your home, to pique the interest of nearby potential buyers who are tired of renting.
Click to view Step 5: Accepting an Offer on Your Home