Step 2: Selecting a Realtor to Sell Your Home
When I say, “Select a Realtor®,” that’s precisely what I mean. Not an “agent,” not a “broker.” A Realtor®. Here’s why it matters.
Many people use the terms Agent, Broker and Realtor® as though they are interchangeable. In reality, these terms each mean something specific. The distinctions are important, not just in the roles of each of these groups, but also in the requirements and qualifications for using particular titles.
- AGENT and BROKER: Anyone who passes Colorado’s real estate broker exam can call him- or herself a Broker. To be licensed in Colorado, you must complete at least 168 credit hours of specified education. You must also earn a passing score on the state and national portions of the Colorado real estate broker exam. (The requirements are typically less for people who hold real estate licenses in other states.) The distinction between an Agent and a Broker – at least in Colorado – has more to do with the person’s responsibilities and to whom they report. An Agent will typically function as a salesperson, previewing and showing homes. This person usually reports to a Broker and does not supervise other Agents or any staff. A Broker usually manages the activities of one or more Agents and staff members. In addition, it is typically a Broker who is handles the earnest money deposit and sets up the escrow account.
- REALTOR®: The National Association of Realtors® (NAR) is the industry’s premier professional membership association. Agents and Brokers who join the association and who voluntarily agree to be bound by its standards and code of ethics earn the right to the Realtor®. The NAR adopted the Code of Ethics more than 100 years ago, making it one of the first professions to distinguish itself in this way. The Code puts YOUR needs first, by requiring REALTORS® to cooperate with each other in furthering clients' best interests.
Here’s one of my favorite phrases from The National Association of Realtors® Code of Ethics: “In recognition and appreciation of their obligations to clients, customers, the public, and each other, REALTORS® continuously strive to become and remain informed on issues affecting real estate and, as knowledgeable professionals, they willingly share the fruit of their experience and study with others.” As a Realtor®, I am committed to continually improving my knowledge and qualifications. I am proud to have earned designations and accreditations as a Certified Residential Specialist, a Certified Negotiation Expert, a Certified Distressed Property Expert, and an Accredited Buyer Representative.
I am just as committed to developing the skills of my team, with each member attending a minimum of 6 hours or more of professional development activities each year.
Of course, I hope you select me as your Realtor®. It would be my privilege to assist you in selling your home or with any other real estate need.
Click to view Step 3: Determining the Listing Price for Your Home